Multivariate Testing Vs A/B Testing When To Use Each

The Ethics of SMS Regularity and Customer FatigueSMS advertising can be an efficient interaction device, but over-messaging can result in client stress and attrition. Getting the right frequency is crucial to effective SMS advertising and marketing projects.Dani Henion, the owner of Textellent, just recently held a webinar on optimizing SMS messagi

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Seasonal Campaigns With Mobile Wallet Passes

The Principles of Text Regularity and Individual ExhaustionSMS advertising can be a reliable communication device, yet over-messaging can result in consumer aggravation and attrition. Obtaining the right frequency is crucial to effective SMS advertising campaigns.Dani Henion, the creator of Textellent, just recently held a webinar on enhancing SMS

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